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Promote Your Web Business : Search Engines / Web Site Forwarding / Protect Your Brand

Your Web business will succeed only if customers can find your site. Register.com can help you use the Web to drive traffic to your site and acquire new customers effectively and efficiently.

Search Engines

Forty-one percent of American consumers say they use search engines to find Web sites where they research purchases, making search engines like Google™ the most common source of Web site traffic. Register.com partners can help you use search engines in two important ways: Making certain that your site is indexed; and advertising your site to qualified searchers.

An automated submission service can guarantee that major search engines will include your site in their indexes and display your information among the listings returned when users search for the products or services you sell.

Keyword sponsorship/pay-per-click programs allow you to buy advertising on search engines, displaying your ads to searchers looking for the products or services you sell, and charging a small fee (which you determine) only when those searchers click on your ads.

41% of American consumers research purchases through search engines like Google™ and Yahoo!®

Web Site Forwarding

Register.com offers a forwarding service that automatically directs visitors from one site to another. This service allows you to use a memorable, catchy domain name to send users to a site with a less appealing name, or funnel site traffic from multiple domain names to a single site.

Register.com's Web site forwarding service gives you the choice of whether to display the forwarded domain name or the destination domain name in the visitor's Web browser.
Registering multiple versions of your domain name can help to prevent your customers from mistaking another Web site for yours.

Register Additional Domain Names to Protect Your Brand

Acquiring and keeping customers can be even harder when your competitors' names are similar to yours. Registering multiple versions of your domain name can help to prevent your customers from mistaking another Web site for yours. Many Web businesses register their domain names across multiple TLDs (.com, .net, .org...) as well as registering variations and common misspellings of their names. You can also drive traffic to your site by registering domain names with common terms and phrases relating to your business, and you can use Web site forwarding to point multiple names to your site's primary domain name.

- Find out more about site promotion


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