Simple SEO puts the website optimization in your hands and guides you through each step. As a bonus, you gain a solid understanding of good SEO.
Making your website search-engine friendly can be confusing. Hiring an agency to do it for you? Ridiculously expensive. Simple SEO offers an easy and affordable solution that takes the guesswork out of SEO. It scans your website then identifies improvements you can make to boost your organic search rankings, so you can get found online.
SEO stands for search engine optimization. It’s the process of improving or enhancing your website to increase its ranking on search engines.
Search engines crawl websites, then index the results based on a recipe of requirements. This recipe is known as an algorithm, and it’s designed to offer users a list of quality websites that closely matches what they're looking for. SEO activities are like ingredients for the recipe and help search engines deliver quality results.
You can break down the SEO activities into three main techniques:
On-page SEO—relates to the content on your website and is what most people understand when talking about SEO activities.
Technical SEO—involves the structure or architecture of your website. Search engines like websites that are easy to scan and read. So, your website needs to be built with clear code and a logical structure.
Off-page SEO—helps search engines know that your website is reputable and a trusted source of information. Activities such as listing your website in business directories (making sure they’re correct and consistent) or having other reputable sources (e.g. blogs or other sites) link to your website.
All of these activities are important because the search engines see that your website is an ideal search result.
The majority of online traffic is driven by search engines. Organic search results cover more digital real estate, appear more credible to searchers, and receive more clicks than paid advertisements.
There are a few things to consider when enhancing your website for SEO. First, it needs high-quality content that matches your audience’s search intent and also establishes credibility and trust. The best way to discover what your audience wants is to conduct keyword research. Not only will this research give you an idea of what content to produce, it will help you rank higher in search results.
In addition to providing your visitors with content that matches what they’re searching for, your website needs to work well from a technical perspective. Search engines like pages that load fast, are easy to crawl and easy to understand.
Simple SEO is a web-based solution designed as a one stop shop for you to optimize your site and gain a broad SEO education in easy, bite-sized steps. Simple SEO helps users understand SEO through a personalized SEO action plan and performance tracking reports to ultimately increase your site's reach and sales.
No, the goal of Simple SEO is to help you gain valuable insights on maximizing SEO. Any prior knowledge of SEO is a bonus! If you do run into any problems, you can give us a call to speak to a customer support agent.
No. Simple SEO is a web-based platform, allowing you to access it anywhere at any time. No updates or complicated installation processes required.