While you may have created your website to pursue a dream, hobby or passion, things have evolved and now you find yourself with an online store and paying customers. One of the beautiful things about eCommerce is that no storefront location is required. With a good website builder, you can create an online experience for your followers that encourages them to interact with your personal and professional brand and make purchases on your site.
Now that you have an eCommerce site, you also have a responsibility to protect the personal data of your customers when they buy your products. Online hackers can be relentless in trying to compromise this information, especially in the coronavirus economy. So while you may have started as a hobbyist or an influencer, you now need to think of yourself as a small business owner and make your customers feel comfortable shopping on your site.
With its ability to protect your customers’ personal credit card and other information when shopping on your site, a Secure Sockets Layer (SSL) certificate should be an important element of your online store. Here are a few reasons why you should always include an SSL certificate in your eCommerce equation both now and in the future.
How does an SSL certificate work? By using encryption technologies, an SSL certificate helps to convert personal information entered on a website page into code that can only be translated when it is received by its intended recipient. This is important because when customers make purchases, their personal information is sent through a few computers before reaching the online server where your website and online store are housed.
That means any computer involved in this process would be able to see credit card numbers, home addresses, phone numbers and other personal information unless they are encrypted with an SSL certificate. When you use an SSL certificate, this information becomes unreadable to everyone except the server where the data is being sent. This protects this sensitive data from hackers and helps to ensure that your customers have a positive online experience.
Even with the convenience of online shopping, nearly a fourth of all consumers still don’t trust the internet enough to enter their personal information on a website. Building confidence and trust in your online store is a necessity for generating and increasing your eCommerce sales. When you purchase an SSL certificate, the provider will offer you a trust seal – typically a padlock logo – that is highly recognized by consumers and can be displayed throughout your website pages.
The lock icon may also appear in web browsers with a green bar and is an instant cue to your website visitors that any transactions they make on your site will be safe and secure. This will help consumers to feel more comfortable and will inspire them to become repeat customers. These factors are highly important for establishing trust and increasing brand engagement and loyalty.
Since your customers’ personal information is sent through so many computers before it reaches the destination server of your website’s online store, it is important to detect any “imposter” computers that may be trying to steal data along the way. Trusted SSL providers will only issue a certificate to a verified seller (you) or server (the one that houses your website) that has gone through an identity check to ensure it's legitimate.
This process helps to prevent any of your customers’ transactions from being intercepted by a rogue computer or server that is designed to capture this personal information. When any of these servers or computers are involved in the transfer process but don't have an approved SSL certificate, the transaction may be interrupted or canceled to make sure that your customers’ information remains protected.
In addition to protecting customers’ purchases, you can also benefit from an SSL certificate even if you are simply blogging or have a hobby website and have no intention of selling anything. In this scenario, a domain verification (DV) SSL certificate can help to protect your website data by ensuring the integrity of data being sent between your web server and browser.
Simply put, this means that no one other than you is able to modify or have access to your website data. This helps to prevent “man-in-the-middle” attacks and ensures that only you have creation and editing rights to all of the content that exists on your website. This extra layer of protection also means that any personal information that is on your site will also be secure.
Now that you are doing more things with your website, adding an SSL certificate is an important next step. Register.com can help you discover what data encryption option best meets your needs. Our SSL certificate package options offer specific features, including data encryption, a closed padlock icon in the URL bar and more. Our experienced team of experts will make it fast and easy to complete the validation and installation process and will be there for you every step of the way.
Your website has evolved from spotlighting a hobby to serving as a business tool and an online store. That’s exciting and at Register.com, we want you to make the most of this opportunity. Let our team help you turn your passion into profits while creating a secure online environment for your customers.