You’re ready to express yourself and connect with your followers or customers through a truly unique blog.
WordPress hosting is a great option for both new and veteran bloggers.
Register.com offers WordPress packages that include a domain name, website hosting and access to the popular WordPress site builder.
Blogging is a wonderful way to share your thoughts with the world and connect with likeminded people.Whether you have a hobby, passion or even a small business that you want to blog about, reaching out to your audience with a blog can attract website traffic and build stronger engagement with your personal and professional brand.
Where do you begin and what online resources do you need to create your blog? It’s actually much easier than you may think.
Why start a blog to begin with? Simply put, blogs allow you to express your opinions, and publish thoughts, insights and stories about the things you care about most. They allow you to keep your followers updated on your art or music collection and express your views on trending topics. They give you the opportunity to teach a craft or share your travel experiences. They also offer you the chance to reinforce the selling points and benefits of your business. No matter what you want to write about, a blog is a great outlet.
Convey Thought Leadership
Your blog can establish you as an expert in your area of interest. For example, if you consistently write a series of music reviews, your followers will begin to look to you for guidance when selecting music for themselves. Take ownership of your passion or interest and tell your followers what you are thinking.
Attract More Followers
When you share blog links on your social media channels and through emails, people will find your blog and, if they enjoy your content, keep coming back for more. This is a great way to connect with your audience and gain more followers. Ultimately, the goal is to attract people who are interested in your hobby or business.
Rank Higher in Online Searches
By using a search engine optimization (SEO) keyword strategy in your content, you can help your blog rank higher in online search directories, making it easier for people to find you. For a basic start, simply think of common words and phrases that people would use on a site like Google or Yelp to find your blog and include these in your blog content.
Build Greater Trust
Your blog allows you to tell your followers what you are focused on and how you feel about these topics. Speaking to your audience through your blog content helps them get to know you and build a stronger connection with you and your personal or professional brand.
Get More Qualified Leads and Customers
If you run your own business, a blog is a great introduction to your brand that can help people find the solutions they are looking for. It's the perfect way to keep customers and prospects updated about your latest products and services and help them go from site visitor to buyer.
You’ll want to come up with a theme for your blog. Think about your audience. Who are you writing to and why? What do you want to tell them? What do you want them to do? This will help to determine the name of your blog and help you to formulate a tone and style for your online presence. Once you have answered these questions, you should:
Register a Domain Name
A domain name is your website address that people will type into a browser to find your blog. It should be something that quickly identifies your hobby, like KarensBookReviews.com or your business, such as ItalianFoodLovers.com. Once you register a domain name, it is all yours and no one else can claim it unless you allow it to expire.
Find a Reliable Website Host
Your website needs a good home and a great website host will provide you with just that. A web hosting service will store your website files on a secure server. Typically, this is a redundant system meaning that if your server fails for any reason, your website files will quickly shift to another server to keep your website up and running. Look for a web host with an uptime of 99 percent or better.
Leverage WordPress Hosting
Why WordPress? No other platform offers as many free themes and plugins that allow you to easily build and customize a blog or website to your specific needs. It is also designed to be mobile friendly – meaning your site will work well when viewed on smartphones and tablets –
and allows you to create your site quickly and easily with intuitive design and editing features.
Build and Design Your Website
After you log into your WordPress dashboard, you can select your theme and begin designing your custom website. Using the theme builder, you will create the overall look and feel of your website, adding content using plugins and building blocks that make it easy to add your images, interactive elements and text. The editor automatically saves every few seconds so you’ll never lose your progress.
Customize Your Site
Think about how you can make your site uniquely yours and reflective of your personal or professional brand. If you are blogging about gardening, green may be a good primary color choice throughout. Add an about page that allows you to introduce yourself and your blog. Additionally, you should consider developing a unique logo for your site.
When you’re ready for a WordPress site, Register.com has you covered. We have affordable, all-inclusive WordPress hosting packages that feature a custom domain name, secure web hosting and access to the WordPress website builder all for one low rate. We also offer data security features that protect your site against malicious software and hackers. You'll enjoy access to a highly popular website builder with expert support from the Register.com team to help you make the most of your online experience.
Ready to get started? From starting a blog to building your personal or professional brand, we are always ready to add our expertise to your passion. Trust Register.com for all of your online resources and needs.