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Spring Clean Your Account and Online Presence

account_circle Team
account hygiene checklist

Spring Clean Your Site: A Checklist for Auditing Your Online Business

No matter where your business is in its lifecycle, one thing remains true: The foundation is important. When cracks appear in the foundation of a structure, they threaten the very survival of the whole thing.

As spring approaches and the days get longer, it’s time to let some of that light shine into the nooks & crannies of your business and attend to the details that matter to keep your foundation intact.

In this post, we’re sharing checklists to help you:

  • Maintain the vitality of your account for uninterrupted business operations.
  • Understand how domains serve as guardians of your brand identity.
  • Identify avenues to optimize your website's performance and enhance user experience.
  • Automate tasks for a smoother workflow.

A Spring-Cleaning Checklist for Your Online Business

Managing an online presence involves a plethora of tasks, each of which, though seemingly minor, contributes significantly to your business's overall vitality.

As the American basketball coach John Wooden once said, “It’s the little details that are vital. Little things make big things happen.” This belief, this attitude, propelled him and his team to multiple national wins.

Curious about which details to focus on to ensure your online business is geared for success? Let’s start by addressing the necessary housekeeping for your account, covering any domain name-related tasks, and providing ideas for sprucing up your website. Account Checklist

Ensure your business is set up for uninterrupted success by addressing these elements in your account:

Contact information

As seasons change and staff turnover occurs, it’s crucial to ensure that your account's contact information is up to date. Failure to do so could result in missing important notices, such as domain renewal notifications.

  • Keep your contact details up to date to facilitate timely communication and mitigate the risk of unauthorized access.
  • Accurate information ensures you receive critical notifications regarding domain renewals, security alerts, and billing updates.

Billing information

Don’t risk losing your domain or experiencing website downtime due to outdated billing information.

  • Keep your billing details current to prevent service disruptions, domain expiration, or website downtime.
  • Timely updates help avoid late fees and potential account suspension, ensuring uninterrupted service.

Privacy and Security

Your login password should be difficult for others to guess and should be different from passwords used on other sites. Reusing passwords across multiple sites is a recipe for disaster— a single data breach could lead hackers to try that password for your other accounts. If it’s the same, that's not good.

  • Safeguard sensitive information associated with your account by using strong, unique passwords and implementing Two-Factor Authentication (2FA) for enhanced security.

Domains Checklist

Protecting your brand's integrity is paramount, and domains play a pivotal role in fortifying your online identity.

Brand protection

Your domain name isn't just an address; it's the cornerstone of your online persona. It's what customers remember and the foundation upon which you build your brand's digital presence.  Here's how domains serve as a shield for your brand:

  • Consider registering additional domain names, including common misspellings of your domain, as well as new domain extensions to protect your brand against misuse and defamation.
  • As a preemptive measure, secure variations of your name that include negative terms like ".sucks" and ".fail," thwarting attempts to tarnish your brand's reputation.


In life's whirlwind, it's easy to overlook renewal dates. But with auto-renewal, you can bid farewell to the stress of remembering deadlines and scrambling for last-minute renewals.

  • Activate auto-renewal to seamlessly renew your domain before its expiration date, preventing service interruptions and safeguarding your domain from falling into someone else's hands.

Transferring domains

Juggling multiple domain names spread across different registrars can be cumbersome. However, domain transfers offer the opportunity to consolidate all your domains under one roof, simplifying management tasks and enhancing security.

  • Make life easier by consolidating your domain portfolio under one roof, streamlining administration and bolstering security. Our teams are happy to help if you have any questions about the transfer process.

Website Checklist

Just as a well-maintained vehicle operates smoothly, your website thrives with regular upkeep. Here's a checklist to revitalize your online platform:

Accuracy Audit

Is your website information correct? Can visitors easily contact you via phone, email, or visit your location during operational hours? Don't allow confusion and inconsistent details to undermine your reputation.

  • Ensure consistent and accurate business information across all website pages to enhance local SEO and foster user trust.
  • Verify location details and operating hours to prevent customer confusion and optimize user experience.

Performance Audit

When evaluating your website's performance, leveraging analytics tools like Google Analytics is invaluable for gaining deeper insights. This allows you to pinpoint areas for improvement, including fixing broken links and updating outdated content.

  • Analyze website metrics to identify areas for improvement, including page load times, bounce rates, and conversion rates.
  • Keep software, themes, and plugins updated to address security vulnerabilities and enhance website functionality.

User Experience (UX) and Conversion Flow

Put yourself in your customer's shoes and go through your purchase process. Identify pain points and areas needing improvement in your website's flow.

  • Streamline the purchase flow to deliver a seamless user experience and maximize conversion rates.
  • Implement accessibility features to ensure inclusivity for users of all abilities, fostering a more engaging and user-friendly website environment.

Website Security

Ensure the safety of your website's data and enhance its performance with the following actions:

  • Schedule regular backups of your website data to create a safety net against potential technical issues or security breaches. Implement automated backup solutions for consistency and reliability.
  • Verify the status of your SSL certificate to guarantee secure connections between your website and its visitors. Promptly renew the certificate when necessary to maintain encryption and protect both your and your customers' sensitive information.

SEO and Content Updates

Now is the time to perform content and keyword analysis. Regular audits help you stay ahead of competitors by ensuring your website is optimized for search engine rankings and user engagement.

  • Conduct content and keyword analysis to identify areas for improvement in your SEO strategy, such as optimizing keywords, improving meta tags, and enhancing user experience.
  • Refresh website content, optimize for SEO, to ensure it remains current and resonates with your audience, driving desired conversions.
Yellow flowers against a white washed wood wall for springtime renewal

Maximize Business Success: Spring Clean Your Website and Account

Spring is a season of renewal, and your website deserves a refresh too. By following these spring cleaning steps, you'll ensure your online presence is polished and primed for success. Remember, your account is the foundation of your digital world, providing the tools and resources you need to cultivate a flourishing online presence.

Our expert support teams are here to guide you every step of the way. Have questions about managing your account or picking the right tools to thrive online? we're here to help! Reach out to us here.

Products mentioned in this blog post include:

Image Credit(s): Canva