The Importance of Off-Page SEO

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woman researching off-page SEO

Key Takeaways

  • When we think of search engine optimization (SEO), on-page SEO efforts are typically the first that come to mind. 

  • While on-page work should never be neglected, off-page SEO is also a critical part of your overall search strategy.

  • The right partner can help simplify your approach to off-page SEO and get you the results you're looking for. 

The terms on-page and off-page SEO are straightforward; on-page SEO has to do with enhancements made to the content on a given webpage. For example, including keywords in website copy, optimizing image alt tags and making sure the page's meta title includes the primary keyword and falls within character limits. 

On-page SEO, while not always the easiest to keep track of, is fairly easy to grasp. Where many website owners and online entrepreneurs run into trouble is with off-page SEO work. 

Off-page SEO is focused on boosting your domain's authority, which can be seen as a kind of summary of your credibility online. Major search engines evaluate page authority, along with other factors, including location, variety and relevance. But what, specifically, does off-page SEO entail?

What is Off-Page SEO?

There are many ranking factors that are considered central to off-page optimization. These include:

Backlinks

Social Media Marketing

Guest Posts

Business Directory Listings

Influencer Marketing

Syndicated Content

Forum Posts

Press Releases

Local SEO Listings (Such as Google My Business (GMB) Pages)

Review Websites

This is far from a comprehensive list, and that's because off-page SEO encompasses all optimization activities that take place anywhere other than your website. A guest article that links to your blog, a social media post that links to your storefront, a review page that includes your homepage URL; all of these are examples of off-page SEO elements. 

Because off-page SEO is such a sweeping category, it's important not to become too focused on any particular part of your optimization strategy. The best off-page SEO strategies include robust optimization efforts across a variety of channels.

An Ongoing Challenge

When managing off-page SEO on your own, there are no "set it and forget it" options available. You have no real control over the policies of external webpages and, indeed, cannot predict if they will stay active at all. Certainly, large companies such as Google offer a measure of stability, but even they undergo major updates from time to time, which could necessitate a change in strategy.

Do you have the time to do all of this? To keep up with your backlinks, to make sure that your off-page presence is contributing meaningfully to your search efforts, to look into exactly what sites link back to yours, along with why they do and in what context?

If your calendar is free and clear and you have the expertise to manage all of this on your own, congratulations! For everyone else, there's a smart, simple solution at the ready.

man researching off-page SEO

The Easy Way

Even people who love to cook need a break from pots and pans every once in a while. And in the same way that even the most accomplished amateur chef wants to get some delicious takeout now and then, even SEO-savvy website owners stand to benefit from professional assistance. Those individuals who have less experience with SEO need that help even more. 

That's where Register.com comes in. Our knowledgeable SEO experts provide comprehensive professional off-page SEO services to help drive traffic from other websites to yours. Our tailored assistance can boost your brand's credibility and build your website's authority, helping you make your way up the search engine results pages (SERPs). 

Off-page SEO can seem tricky and time-consuming, but with our affordable, customizable services, you won't have to worry about the details or about spending all day figuring them out. We'll come up with a solution that matches your requirements today and help you plan for tomorrow.

Want to get started? Reach out to us to discuss your off-page SEO needs in detail. Our team stands ready to help you get found online.

 

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