The holiday shopping season is one of the most important times of the year for online retailers. But with eCommerce giants like Amazon and Walmart to contend with, the world of eCommerce is more competitive than ever. You need to learn how to get more traffic to your website during the holidays to stake your claim in a crowded market.
Research what keywords shoppers use when they search for gifts during the holidays and find creative ways to include those terms in your website content. For example, using plenty of keywords such as “best gifts for kids,” "good gift for teacher" or “gifts under $25" in your website content can make it more relevant to a searcher’s intent, resulting in better indexing in search engine results pages (SERPs), and more qualified traffic.
There are several types of keywords you’ll want to incorporate, including:
Recipient-related keywords (“gifts for toddlers,” "gift for teachers”).
Budget-related keywords ("gifts under $25," "luxury gifts").
Promotional keywords ("free shipping,” “holiday deals,” “cheap gifts”).
Product-related keywords ("kitchen gifts," "gag gifts," "golf gifts").
If updating your website content seems daunting, a search engine optimization (SEO) expert can find and use the best, most relevant keywords and help your site rank better for these key search terms. Best of all, they can take the time and effort of online marketing off your hands so you have more time to focus on making and fulfilling sales.
The more detail you can provide about each product, the easier you make it for search engines to index your website. Focus your efforts first on products that are likely to be popular gifts this holiday season. Add keywords related to the holidays in these products' descriptions or tags. See if you can add more photos or even videos of products if you don't already have them.
Make sure that links in your ads or other content go to the appropriate landing page and that each landing page has strong call-to-action statements. When a consumer who is ready to buy clicks on your ad, you want to take them to the right product page — not slow them down by sending them to the homepage and making them search for what they want.
Knowing how to get more traffic to your website is important, but you also need to invest in a pay-per-click advertising (PPC) campaign. The right PPC approach can really pay off during the holiday shopping season. It’s affordable and easy to change and update your campaigns based on what works best. If you don't have the time or know-how to manage a PPC campaign yourself, consider hiring PPC experts to do it for you.
The majority of Internet searches now begin on a mobile device, so you'd better be ready! Make it easy for customers to both browse and buy from your site on their smartphones. If your site needs some changes to bring it up to speed, now's the time.
Now that you've read a few tips for increasing traffic to your site, you need to be sure you're ready for primetime. If you've followed the specific steps above, it might be a good idea to take a step back and look at your website design as a whole. You might decide it's high time to seek a little assistance from our friendly professional web design experts. Whatever you need, we're here to help.