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Trust Seals Improve Consumer Confidence in eCommerce

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SSL Security

Key Takeaways 

  • The perception of your security is just as important as secure applications when it comes to online success.

  • Online security is especially relevant when you provide an eCommerce option.

  • Trust seals are a great way to demonstrate that your site is secure for online shopping.

As someone who runs an eCommerce website, at some point, you have to stop and ask yourself how many other websites you use to buy products and services. Like most people, you probably have a small handful you use consistently. Like many shoppers, you probably avoid new or unfamiliar sites unless you’ve heard good reviews from someone who’s used them before.  

Establishing trust is the bar eCommerce website owner must meet before they can expect to make any sales. Unfortunately, people are losing their sense of security on the Internet. Sure, there are sophisticated cybersecurity tools that can improve user’s confidence, but eCommerce website owners still need to do everything they can to earn new business. Safe business practices and software applications are crucial, but the perception of security is just as important. 

What Is a Website Security Trust Seal and How Can it Improve Consumer Confidence?  

Before we get into how SSL certificates protect consumers, let’s look at something that’s not as widely familiar to website owners: trust seals. Trust seals are website add-ons that scan website files for malware and other types of dubious activity. You can tell if a site has a trust seal because it will have a special badge indicating the site is routinely scanned for malware. If the issuer of the trust seal detects malware on the website, they immediately notify the owner. If the issue is not resolved quickly, the issuer can remove the trust seal from the website.  

Another advantage of website security seals like these is that they tell website visitors the last time the site was scanned for malware right on the badge. Real-time updates like these let customers know the site is carefully maintained, boosting their confidence in your site. Even if you’re not routinely updating your site, the issuer of your trust seal is monitoring your site, updating visitors on its status.  

The Importance of SSL Certificates and Seals

Whether your site has an eCommerce store or not, it must have an SSL certificate. SSLs establish secure connections between website visitors and the servers they’re accessing for information (such as your website).  

Without an SSL, hackers and cybercriminals can intercept website sessions. This is especially concerning for websites that ask for sensitive information such as payment information, social security numbers or other private information. Hackers may also be able to change information that website users see on your website.

Even if you’re not concerned about security or the perception of security because your website doesn’t ask for sensitive details, you should still have an SSL certificate because Google penalizes sites that don’t have them.

Customer Security

Boost Consumer Confidence With Trust Seals

SSL Certificates and Trust Seals lay the foundation for secure experiences on your website. However, it’s still up to you to control the conversation around your online store. Over 90% of internet users trust online reviews as much as personal recommendations, so your business must be active on social media and review sites your customers frequent. This will help you control the conversation about your business as potential customers research you.  

Fortunately, our experts are here to help. offers a variety of website security solutions, SSL certificates and more to help you succeed online. Explore all that we have to offer today.



Products Mentioned In This Blog Post Include:


Images: Shutterstock