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SMALL BUSINESS ARTICLES
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SMALL BUSINESS ARTICLES provided by The Wall Street Journal, WSJ.com Small Business Second Act Careers: Wall Street Trader Turned Fitness Guru After a successful – and accidental – career as a Wall Street trader, Sarah Lurie decided to pursue an advanced economics degree. But along the way her direction changed again and now she is a fitness guru and gym owner. Recipe for Success How can a small business offset rising commodities costs without raising prices to the point that customers have to find other vendors? A Connecticut baker is trying out a number of ideas. Its experience may offer lessons for other small companies. Ensuring Your Business Cards Mean Business Whether you're starting over or starting out, you need a business card that makes a memorable first impression in today's tight employment market. Paradigm Shift Not So Funny With mainstream pros like Comedy Central thundering onto the Web, it's unclear if any humor niches will be left over for smaller businesses. Do-It-Yourself Display Ads Start-ups and major Internet players are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. The self-service options promise to shake up the $20 billion online-advertising market. |
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