Website Conversion Tips

As a small business owner you have to ask yourself, what is my Web site really doing for me?
Too many companies build a Web site in an attempt to get their name out there, only to find that nothing happens. Other companies get a great deal of visitors, but little activity in terms of actions taken.

The following audio tutorials can help you learn how to turn Web site visitors into action-takers.

	Why Set Web Site Goals? : Listen Learn how identifying specific objectives can help you identify the right content for your Web site and determine your return on investment.
	Does Your Site Sell? : Listen Find out how to structure your Web site to sell to your prospects as if you were in the room with them!
	Three Roles of Graphic Design : Listen Discover the three critical roles graphic design plays on your Web site, and how 'look and feel' impacts your target audience.
	Writing Effective Calls to Action : Listen Learn about the two call to action types, signposts and offers, and how and when to use them.