Web Business Monthly
This might make me sound shallow, but it takes me just a second to decide whether I'll buy from a Web site. My complicated explanation for this is that I'm sensitive to site design and I'm quick to evaluate user interfaces and visual balance; my simple explanation is that I don't trust ugly sites. They might offer good information and strong products, but if sites look amateurish or sloppy to me, I don't feel comfortable giving them my credit card.
And I'm not the only one--B.J. Fogg, director of the Stanford University Pervasive Technology Lab, was disappointed to discover from a recent research project that most Internet users think like me:
Jennifer Frost is Art Director at Register.com.
|Back to site design index|