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Protect your Business from Spam

Small business best practices to reduce spam

Summary:

Isn’t it frustrating when you open your business email and before you can respond to your customers or email your suppliers, you have to wade through mountains of spam? Learn how to protect your business and reduce spam from our WebTools Gurus.

Keywords: small business best practices, business email, reduce spam, protect your business, small business advice, email management, small business resource center

We asked our WebTools gurus for their best suggestions to reduce spam in your business email. Here’s what they said:

Myles: My top small business best practices to reduce spam are fairly simple … take a little extra effort in how you use our email address and employ spam filters whenever possible.

Protect you Email address – Naturally, as a small business it’s important to market yourself with your complete contact information, including your business email address. But, be judicious about who you give your email address to. Are you participating in online forums? If so, it’s fine to use the URL of your website when you respond. Keep in mind if you include your email in an online forum it is possible it will be harvested for someone’s spam email list.

Who is sending this? – When you sign up for an email newsletter online, or if you create an account with an online merchant, pay very close attention to the sign-up process. It is possible that the publisher or merchant can sell your email address to other companies. However, reputable websites will allow you to opt out of this reselling process.

Use the tools you have – All the major desktop email programs – Microsoft Outlook and Entourage, Mac Mail, and Mozilla’s Thunderbird – have built-in spam filters. Look for online tutorials and make sure you are using your spam filter to the best of its ability.

Barry: My best practices are little less obvious than Myles’ but sometimes our online behavior can leave us exposed to spam and other internet scams. Taking a few extra steps to protect your business online can go a long way.

Don’t be a culprit – One man’s trash is another man’s treasure and one man’s email joke is another man’s spam. If you receive a funny email joke, be very careful about forwarding it. Not only may some people not want the jokes you’re forwarding, others may feel like returning the favor and your find yourself reading more email jokes than customer emails.

Unsubscribe? – Should you try to unsubscribe from an email? Unless you are 101% confident of an email sender, you should not try to unsubscribe. Many spammers use unsubscribe requests to test whether or not an email account is active. In trying to unsubscribe to these types of emails, you could have actually guaranteed yourself more spam.

Turn off read and delivery receipts – In Microsoft Outlook, be sure to turn off your software’s read and delivery receipts – this is a feature that allows you to notify someone that you’ve received and read their email. Once again, spammers often use that feature to test whether or not an email address is active.

Myles Trachtenberg and Barry Bassin
WebTools Gurus
Barry Bassin and Myles Trachtenberg Gain insight from the experts on the tools you need to make your web business the best it can be.


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