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What are SSL Certificates?

How you can improve website sales by providing a secure shopping experience


As more businesses move to the web and explore selling products online, the necessity to provide customers with a secure shopping experience has become more and more important. With this in mind, many companies (Register.com included) have begun offering SSL Certificates at affordable prices that are easy to implement and offer various levels of security. These new certificate offerings uncover some of the mystery of SSL’s – but questions still exists in some business owners’ minds …”what is an SSL certificate?” and “do I really need one?”

Keywords: SSL Certificates, Digital Certificates, eCommerce, online shopping

An SSL (Secure Socket Layer) Certificate is also referred to as a digital certificate. Digital certificates serve two main purposes. First, they secure the transmission of consumer data on a website (such as credit card numbers, private information or customer account information). Second, they confirm that the website and organization that is behind a website are legitimate and that the organization is who they claim to be.

Usually SSL security is prominently displayed with a logo on the website’s home page but you can also tell if a site secures your private data by looking for a closed padlock icon in your browser’s status bar. Additionally, when you are asked to enter your contact and payment information on the website, the address of the site should change to https:// indicating the purchase is secured.

The value of having an SSL certificate comes when a retailer can give a potential customer a better experience online and that experience prompts consumers to shop on the site again – and tell their friends.

According to Gartner Research, nearly 70 percent of online shoppers have terminated an online order because they did not “trust” the transaction. In those cases, 64 percent indicated that the presence of a trust mark would have likely prevented the termination.

In summary, if you make your online shopping a trusted, confident experience for your customers – it could mean less visitors abandoning from your website and more revenue in your pocket – and who couldn’t use more of that.

Roni Jacobson
Web Business 101 Expert
Roni Jacobson Uncover the essentials of web business and the basic tools that will help you make an impact with your website.

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