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The Three Mobile Musts of Small Business: Websites, Payments, and Advertising

“If you don’t have a mobile strategy,” says Google Chairman Eric Schmidt, “you don’t have a future strategy.” Given the accelerated pace at which companies are adopting the “Mobile First” mentality, it appears that the business world is heeding Mr. Schmidt’s sage warning.

 Although the movement toward mobile is a daunting prospect for those resistant to or unfamiliar with mobile’s vast technologies and resources designed for the enterprise community, the process of mobilizing your business doesn’t have to be painful.

 In fact, for the overwhelming majority of businesses today, there are only three mobile musts that companies of all sizes should embrace. And, auspiciously for those presently immobile on mobile, getting started with mobile websites, mobile payments, and mobile advertising couldn’t possibly be easier or more affordable.

 1. Launch a Mobile Website

 Mobile searches are fast becoming the primary way in which consumers find anything and everything they need. If you want them to find your products or services, create a mobile website. Providing current or prospective customers with a website optimized for the mobile screen is essential in the mobile age. Best of all, setting up a mobile website is fast and surprisingly easy.

 2. Use Mobile Payments

 From large retailers tired of clunky cash registers to delivery service professionals who can’t accept credit and debit card payments, mobile offers an invaluable array of solutions. Pay Anywhere, for example, is helping thousands of businesses maximize their earnings potential today. The PayAnywhere mobile credit card reader is a small accessory that plugs into the audio jack of smartphones and tablets, transforming them into mobile payment terminals that can swipe credit and debit cards to securely process payments. PayAnywhere also offers APIs that integrate into other systems as a value added payment solution. Software developers and integrators just need to add a snippet of code to add instant credit card processing to their app.

 3. Trust Mobile Advertising

 According to the Interactive Advertising Bureau, 70 percent of mobile device users view ads on their smartphones as “personal invitations.” So effective and affordable are some leading mobile advertising solutions that businesses are bucking more traditional forms of print and electronic ads to go mobile. “The recent explosion in demand for offer sites such as Groupon has proven that people want to receive relevant, timely, and targeted offers on things they are interested in,” says Inman Breaux, COO of Airpush, a premier mobile advertising network for Android. “The performance of the Airpush network, which regularly generates CTR’s many times that of traditional in-app campaigns, proves that this demand is real, growing, and a rapidly increasing choice by users around the world as to how they engage with ads.”

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