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How Do Consumers Really Feel About Online Shopping?

In 2012, B2C eCommerce sales topped $1 trillion for the first time in history. But it won’t be the last. A growing number of industry analysts believe that last year’s B2C eCommerce growth of 21.1% was just the tip of the iceberg. In fact, estimates from eMarketer suggest that global eCommerce sales will approach $1.3 trillion in 2013.

Driving this unprecedented expansion of eCommerce is the growing comfort and convenience online shoppers are experiencing.

“It is clear that the online channel has won over the American consumer and will increasingly be relied upon to deliver on the dimensions of lower price, convenience and selection,” says comScore chairman GianFulgoni. “We are optimistic that 2013 will build on the momentum of the past year.”

If you and your business intend to benefit from the runaway momentum of eCommerce, it’s important to remember what generally matters most to consumers inclined to shop online.

Keep it Simple

The typical consumer’s aversion to crowds and clutter should not be exacerbated by your online store. Shoppers love a well-organized, clean design and navigation that makes it easy to search, browse, and buy. Regardless of the products or services you offer, all customers expect and deserve a painless online shopping experience.

Keep it Swift

Nothing prompts a buyer to abandon their online shopping cart like a slow, inefficient check-out process. If your site enables a seamless user experience from beginning to end, your efforts will certainly be rewarded with a fair chunk of the billions generated by eCommerce.

Keep it Secure

Today more than ever, consumers care about their privacy and the security of their payment information. It is essential for businesses that run eCommerce sites to know that their credit card processing company is reliable, compliant with regulations, and up to date with industry leading safeguards. “A company that has been in business for many years and follows PCI guidelines is a good indicator that they have been conducting business in a reputable manner,” says North American Bancard, a leading credit card processing provider well known for its security prowess and service excellence. According to NAB, which handles $13 billion in annual payment transactions for nearly 200,000 businesses,customers that trust you will open their wallets to you time and time again.

Winning the hearts and minds of consumers in a competitive retail environment is never easy. But the statistics and case studies all point to consistent consumer preferences in eCommerce. If you follow this winning path, the anticipated eCommerce riches of 2013 and beyond will definitely be yours to share.




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