Experience the difference great service can make! Call us toll free at 1.877.364.3317

Lessons Learned from Customer Feedback

Ideas to help you gather customer input and improve your service quality


Regardless of your business, customer service can make the difference in a competitive marketplace. Listening to feedback from your customers is a great way to make sure your business is providing the high quality service that customers expect. Here are some great ways to use customer evaluations to improve the service you provide.

Keywords: small business advice, online customer service, customer service, small business service, personal service

Competition is fierce in the online marketplace, and companies that provide truly outstanding online customer service are the ones most likely to succeed. If you want to win the battle for market share in your particular niche is to provide better service than that offered by your competitors.

The best way to know if your company is doing a good job providing online customer service is to listen to what your customers have to say about your performance. After all, they’re the ones who’ll decide whether or not to come back to your company or choose a competitor the next time they need the types of products and services that your business provides.

Four Ways to Use Customer Service Evaluations:

  1. Training Tool: Customer feedback can be a powerful tool to use when training new online customer service reps, as well as for helping current representatives improve their job performance.
  2. Management Information: Feedback from customers can provide company management with important information needed to make decisions about products, pricing, staffing, systems, and other aspects of the company’s operations.
  3. Quality Concerns: If you notice a pattern in customer feedback comments, you can identify issues related to product quality. Many times, online companies discover there are problems with goods from particular suppliers by paying attention to customer feedback.
  4. Identify Customer Needs: If your customers have product or service needs that you aren’t meeting, you can find out about them by asking the right questions and listening to the answers. Focusing on customer feedback can help you identify potential new business opportunities for your business.

Sandy Ross
Customer Service Guru
Sandy RossLearn how to use the web to serve your online and offline customers better.

Read more articles on Customer Service

Interact With Our Experts
Submit a question or suggest a new topic to one of our experts and we will try to address it in a future article.

Email your question to expert@register.com