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The Three Mobile Musts of Small Business: Websites, Payments, and Advertising
“If you don’t have a mobile strategy,” says Google Chairman Eric Schmidt, “you don’t have a future strategy.” Given the accelerated pace at which companies are adopting the “Mobile First” mentality, it appears that the business world is heeding Mr. Schmidt’s sage warning.
Although the movement toward mobile is a daunting prospect for those resistant to [...]
Why More Businesses Are Seeking All-in-One Credit Card Processing Solutions
Cultivating a successful business – especially one that offers products and services online – necessitates a reliable and secure credit card processing solution. Unfortunately, when you need everything from a mobile payments platform to a traditional credit card terminal, the search for solutions can be intimidating.
But it doesn’t have to be.
Although every enterprise has different [...]
5 Tips To Save Money on eCommerce Credit Card Processing
Regardless of the size of your business, if you accept credit cards for payment of products and services, you will widen you customer base, maximize sales volume, and quickly facilitate a transaction before a potential buyer can mosey their mouse on over to another online store.
But just as a seasoned shopper browses the eCommerce landscape [...]
How to Earn the Trust of Online Shoppers
It’s been called the one universal truth in all of eCommerce: if you can’t earn a shopper’s trust, you certainly won’t earn their business.
It’s no secret that establishing an online business is a vastly time consuming and expensive process. But regardless of how many resources you pour into your enterprise, all will be for naught [...]
Do Brick-and-Mortar Retailers Need a Mobile Payments Solution?
Ready or not, traditional retailers have little choice but to become mobile savvy in response to growing consumer demand for the convenience and security of mobile payment solutions at the stores and shops they frequent.
According to the latest industry estimates, more than half of all customer transactions will involve a mobile device by 2017. With [...]
Top 5 eCommerce Consumer Pet Peeves
Building a successful online presence for your business takes plenty of time and hard work. Unfortunately, all that effort can easily go to waste if potential customers encounter any one of a number of surprisingly common eCommerce pet peeves.
So what can you do to retain the online shoppers you’ve attracted? Here are five helpful tips [...]
How Do Consumers Really Feel About Online Shopping?
In 2012, B2C eCommerce sales topped $1 trillion for the first time in history. But it won’t be the last. A growing number of industry analysts believe that last year’s B2C eCommerce growth of 21.1% was just the tip of the iceberg. In fact, estimates from eMarketer suggest that global eCommerce sales will approach $1.3 [...]
Read More5 Tips to Better Mobilize Your Business
Despite the ongoing mobile revolution that’s dramatically changing how companies do business, thousands of companies are yet to begin thinking strategically about mobile.
In response to projections from Digitimes Researchthat global smartphone shipments will increase 30 percent to more than 865 million units in 2013, today’s leading business and marketing analysts say this amounts to 865 [...]
Get a Mobile Website for Your Business and Reach More Customers
Because customers are looking for your business on their mobile phones, it’s the perfect opportunity to expand your online presence with a mobile website.
How can a mobile website benefit your business?
When customers are looking for a business on their mobile devices, it’s not because they’re casually shopping or researching. They’re searching for a particular product [...]
The Importance of Logo Design
The use of symbols in communications has been documented since the time of hieroglyphics. Symbols are used to convey depth of information in an efficient manner, and they can be used to replace what would normally require a lot of explanation. Symbols are a fantastic way to convey a concept . . . think of roadside signs, for example.
Read MoreOnline Shopping Security
Learn how to protect yourself and your privacy when you are shopping and buying online with advice from Jason Teichman the CMO of Web.com.
Read MoreHow to find financing for your business
Whenever I’m at a party, entrepreneurs seem to find me. Once they find out I work for Register.com, they start telling me about their business idea. The next thing I know, they want my advice on where they can find the money they need to start their company.
Read More5 Social Media Tools for Your Business
Which social-media sites are best for your business? It depends on your company size, your industry, and your social-media goals. It also depends on what type of social networking you enjoy and will persist in doing.
Major social-media sites can be a great place to find customers due to their large user bases, but it takes [...]
7 Reasons to Add Video to Your Marketing Strategy
With everything small business owners have on their plate, it’s probably difficult to imagine finding the time to produce and post videos on your Web site. But there are some compelling reasons to do it:
It’s cheap. You can do it yourself with a cheap digital video camera or even a cellphone that has a video [...]
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