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Uncovering the Trends in Web Strategy

Hear what our small biz customers have to say about doing business on the web

Summary: At Register.com we recently conducted a survey of our small business customers and found that most are finding the web to be a stable way to generate revenue - despite recent economic conditions. Here's what our small business customers (who responded to this survey) had to say.
Keywords: small business best practices, small business advice, web business, small business trends, small business resource center

At Register.com we recently asked our small business customers to give us their thoughts about doing business on the web through our Small Business Web Survey. This survey examined web strategy trends from among its small business customers. It was conducted over a three week period, April 28 - May 16, 2008. The findings revealed that despite slumping economic conditions, most small business customers that participated in the survey do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization (SEO) and email marketing to expand their business.

We received replies from more than 800 of our small business customers, 72% of which responded that they are an owner or partner of a small business. Here are some of our key findings from the survey:

  • 55% of respondents have registered more than one domain name for their business
  • 41% saw more than a quarter of their total revenue from web sales
  • 20% don't know how much revenue they are getting through their site
  • Approximately 70% of the respondents don't expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
  • When asked, "What area of technology are you most likely to invest in over the next year?" The top there answers were: website design (53%), SEO (43%), and email marketing (41%).

Our CEO (Larry Kutscher) summed up our findings - he said "Having a website has become more than a luxury for small businesses and entrepreneurs, it is a necessity. Our small business customers know that investing in a great website is a more effective way to reach potential customers and stay in contact with existing clients. The response to our survey shows the result of this investment, as a majority of customers expect no decline - and many expect growth - in their web revenues over the next year." I guess it just goes to show that a little investment in getting your business on the web can go a long way!

Wendy Kennedy
Small Business News Expert
Wendy Kennedy Find out how other small businesses are succeeding online and what the industry experts are saying about doing business on the web.

Read more articles on Small Business News


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