When most small business owners register their first domain, they consider finding something that is catchy, something easy to remember and something that related to the topic they intend to devote their site to...but at this point in the process, many don't consider the power that the domain name could have on the traffic their site generates.

A domain name is so much more than the address for your website - it has the ability to greatly influence the amount of traffic that comes to your site. This happens both through direct type-ins and natural search (i.e. searches from engines like Google or Yahoo!).

Larger organizations take advantage of website forwarding (a service that allows you to forward any domain that you have registered to any of your other domains). By doing this, they have made their domain name more powerful, and they have ensured that potential customers who intended to arrive at their website - actually get there. This 'strategy' is so easy to implement, that a business of any size can benefit from it. Here are some examples of ways that large companies have increased the power (and reach) of their domain names:


One closing thought - the search engines also give extra points for the additional domains that point to the same site. So, by employing this simple strategy, you may just get the extra benefit of increased search engine rankings too.