Marketing
Build and Promote your
Online Brand
Doug Shuman, Register.com's Senior VP of Customer Marketing, is a 12 year veteran in the industry of marketing to small businesses. His efforts to understand what makes small businesses tick include everything from dabbling in his own start-up project to serving as a member of the National Advisory Council of the Association for Enterprise Opportunity.
Learn how to use a variety of online resources to list your local business and increase the visibility of your small business to local consumers.
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On the web, search engines are the best way for customers to find you and those companies that appear on the first page of search engine results greatly increase their chances of gaining the searcher's business.
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Here's a little piece of online marketing wisdom that might just be the most valuable thing you hear all year ... with a good, professional website your business can easily compete with the big guys in your industry. The power lies in the quality of your site - and it's not difficult to create a site that looks great and offers customers the information they need in a clear, easy to digest way. With a site like this, your online brand can make your customers see you in a whole new light.
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In my job I have the wonderful opportunity to see many of the great things small businesses are doing online. I also have the opportunity to see, and learn from, what hasn't worked for some of our small business customers. Here's my own Top 10 list of small business website pitfalls.
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Choosing a DomainImproving your e-commerce Revenue
Creating Big Online Brands
Pitfalls to Building Customer Loyalty Online
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