In companies across the globe customer service is changing to personal service and driving great results. Here is some small business advice, derived from our experience at Register.com, to help you provide the best (personal) online customer service to your clients.

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How important are loyal customers? According to a survey conducted by research firm WebSideStory Inc., visitors who return to a site are eight times more likely to make an online purchase. To keep visitors returning to your site be sure to avoid these common customer service pitfalls.

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Most of the small business customers I talk to know they can use their website to communicate information TO their customers but some miss the opportunity to use their site to gain more information FROM their customers. Regardless of the industry you are in - knowing your customers is critical to meeting their needs. Here's some easy ways to improve your online (and offline) customer service by learning more about your customer base.

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Online transactions are certainly less personal then the face-to-face interactions you have with clients in your store or office but that doesn't mean you shouldn't focus on providing excellent customer service for your online customers. One sure-fire way to keep customers coming back is to treat them well - online or offline. Here are some tips to help you "turn up" the level of service you provide and keep your customers coming back for more.

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